Our client, an innovative startup in the dating space, approached us with a vision to redefine how people build meaningful connections through a mobile app. They sought to create a platform that not only facilitated authentic matchmaking but also prioritized user safety, personalization, and fostering genuine relationships.
Role:
Designer and PM
Industry:
Relationship Industry
Duration:
6 weeks
Scope
Blue Lotus is a modern dating app designed to foster meaningful connections. It combines intuitive design with innovative features to help users meet like-minded individuals. With a focus on personalization and safety, Blue Lotus offers a platform where users can discover potential matches, build genuine relationships, and enjoy a seamless dating experience.
My Approach
Discovery Phase
Market Research: Conducted in-depth research on the dating app market to identify user preferences, competitive features, and areas for innovation.
User Persona Development: Developed detailed user personas representing diverse relationship goals, guiding feature prioritization and user flow design.
Design and Development
UI/UX Design: Created an elegant and intuitive interface with a focus on user engagement, fostering a welcoming atmosphere for meaningful connections.
Feature Implementation: Integrated core features like profile creation, advanced matching algorithms, real-time messaging, and interest-based filters.
Testing and Iteration
User Testing: Conducted usability testing with the owner in a live meeting to refine the app’s functionality and design based on real-world feedback.
Challenges
Building Trust
Creating UI elements that promote safety and authenticity, such as identity verification indicators, clear privacy settings, and a safety feature to notify pre-defined emergency contacts.
Onboarding Experience
Designing a smooth and engaging onboarding process that encourages users to complete their profiles while understanding app features.
Diverse User Needs
Catering to varied dating preferences and relationship goals while maintaining a unified and consistent app design.
Avoiding Fatigue
Preventing user fatigue with swipe-based or repetitive interfaces by introducing creative engagement features like icebreaker prompts or gamification.
